Vivian Siow – Womenize! – Inspiring Stories
Womenize! - Inspiring Stories is our weekly series featuring inspirational individuals from games and tech. For this edition, we collaborated with ESBD - eSport-Bund Deutschland e.V. and talked to Vivian Siow, Global Gaming & Esports Manager at Red Bull. She speaks about how her psychology and sport science background, combined with diverse marketing experience, has shaped a human-centric, data-informed approach to esports fan engagement. Read more about Vivian here:

